I collaborated with Bitschu Batschu on his personal logo, establishing a visual languge with that logo that would be later carried on the PlanetB Logo. For Planet B he hed already a stron visiion for a “secret society on Earth, guided by LilB, a playful mascot that introcues thiw world. Based on his strong vision i developed logo and lil b in different expressive poses that would alow him to further build the world on his own, by repeaditly using the assets. The work helped enable a flexible system that can expand across merch, promotional material, for a chesive character driven univerese