This is a self-initiated project, loosely based on a real quarry. The goal was to refresh the brand and give it more than just a logo, with new brand elements drawn from the stone itself, shown here in use. To extend the system, I also built a brand tool that lets people without design experience create on-brand patterns and print-ready business cards. A short 3D intro video opens the brand, while the imagery shows the quarry and the work behind extracting the stone.