The Brand Device functions as a distinctive visual element beyond logo and color, particularly useful in layouts without images or illustrations. It symbolizes both electricity and connection, core to Auris products. The dot anchors the primary color and creates a focal point to guide the eye.
Auri
Art Direction, Branding
2025
During the rebranding process, I created the 3D guidelines applied across the entire group to ensure consistency for every designer creating 3D assets. I also worked with these guidelines later on in multiple projects, such as product visuals for websites, campaign visuals, and one of the biggest projects: creating and maintaining a 3D library that served as a resource for designers across all Raiffeisen Banks in Europe.